Frequently Asked Questions (FAQs)
How much of my time does it take to publish a weekly LinkedIn post? You will need to schedule a weekly call of about 30 minutes. We’ll then send you a draft then will take you five minutes or less to review. You should also be prepared to respond to comments that you receive from readers. In total, you should expect to invest about one hour per week.
What is the key to success? Having done this for years, we have learned that one element rises above all others when it comes to social media success: publishing regularly. That is, if you don't publish on a regular, predictable basis, you won't be happy with your results. For that reason, we ask that new clients agree to publish at least four times a month.
Can I see samples of your work? All our client work is confidential, so we can't share that. But we have written over 700 articles under our own names on LinkedIn and Forbes. Prospective clients use these pieces as a way to explore our ability to write in a clear and compelling manner.
Do you ghostwrite books? Yes. Our specialty is creating short, powerful books that are highly actionable. Think: something you could easily read on a flight from New York to Chicago. We have created an imprint under which your book can be published, both giving you credibility and also saving you the time and effort of finding a publisher and/or setting up your own self-publishing program.
What is your typical turnaround? One to three days for social media posts. Books take about eight weeks for the original draft, then editing and proofing is extra, and depends on how quickly you can react to changes. We have a standalone team that handles all work after our initial draft.
What topics do you write about? If you can describe it, we can write about it. That said, we have often written about technology, career development, business strategy, financial services, health care, innovation, startups, venture capital, personal development, leadership, marketing, customer experience, and social innovation.
What does the ghostwriter do versus the ghostwriter's client (you)? In most cases, our client has both an interesting set of ideas and a reason to share them. For example, a CEO might wish to inspire his or her employees and also attract clients. An entrepreneur may be trying to get both investors and potential customers excited about their startup.
In all cases, our client has a goal. It might be to grow their business or simply to share a lifetime's worth of knowledge. Some clients are deeply interested in the creative process, while others simply want to keep their name front and center. Either way, our job is to package our client's ideas in the most compelling way possible. This means that it is the ghostwriter's job to actually write the article, speech, or book... but the content has to be in synch with the client's goals and ideas.
Is it "cheating" to use a ghostwriter? There's one reason why we love our work, and that's because it exposes us to fascinating and accomplished people. So it's ridiculous to believe that a ghostwriter supplies the ideas; 95% of the time, the client supplies the ideas.
Do you work on resumes/CVs? Sorry, no.