For over 10 years, Bruce has been a ghostwriter, helping leaders to conceptualize, create and share original ideas. Bruce has created and led dozens of personal and corporate development programs. He is a LinkedIn Influencer with over 850,000 followers, and he covers "bringing out talent in others" for Forbes.com. He is the co-author with Amy Blaschka of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential. He is also the author of How to Self-Promote Without Being a Jerk and Never Tell People What You Do.
Bruce is not just a ghostwriter…
He has raised or helped raise $20 million for start-up and entrepreneurial ventures.
He grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.
He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.
The Chartered Institute of Marketing named him one of the 50 most influential thinkers in marketing and business.
Amy Blaschka is a ghostwriter for leaders, helping them shape and share their best insights. She is also one of the most positive and popular storytellers on social media, whose engaging communication style has earned her an enthusiastic following. A former branding consultant and frequent speaker, Amy helps accomplished professionals position themselves as thought leaders and communicate in a manner that enhances their connection with others. She covers "personal transformation and its impact on career growth" for Forbes.com and is the co-author with Bruce Kasanoff of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential.
Amy is not just a ghostwriter…
As a branding consultant at international firms Landor and Enterprise IG, she helped clients like Albertson’s, Allied Domecq Spirits & Wine, Brown-Forman, Busch Entertainment Corporation (SeaWorld), Coors Brewing Company, Campbell's Soup Company, The Coca-Cola Company, General Mills, Nestlé, and Taco Bell create, renew, and strengthen their brands.
As President & CEO of a regional destination marketing organization, she successfully created two tourism business improvement districts (TBIDs)—including California's first multi-jurisdictional, cross-county district—that became the organization’s primary funding source, doubled its operating budget, and increased its territory by 20%.